Meet Our New Dealer Principal

Rola Mercedes-Benz is thrilled to welcome our new Dealer Principal, Warren Ellis, whose journey through the automotive industry is as inspiring as it is impressive. With over two decades of leadership experience and a passion for excellence, he brings a wealth of knowledge, dedication, and an unwavering commitment to customer satisfaction to our team.

A Passion for the Automotive World

Warren Ellis’s automotive journey began in 2001, when he embraced the opportunity to relocate back to the Western Cape as Dealer Principal for newly acquired Land Rover and Volvo franchises. "A friend approached me and asked whether I would be interested in the role," he shared. "I was working in Gauteng at the time, so I jumped at the opportunity."

This initial step was only the beginning of a remarkable career that later took him to Vietnam, where he spent five years working with Mercedes-Benz. "I fell in love with the Brand," he recalls. "So, the offer to join the Rola family and Mercedes-Benz was a wonderful opportunity, for which I am most grateful."

Decades of Expertise

Bringing over 20 years of Dealer Principal experience, gained both in South Africa and internationally, Warren Ellis is well-prepared to lead Rola Mercedes-Benz into a future of growth and innovation. His expertise in managing teams and understanding the complexities of the automotive market positions him perfectly to drive our dealership to new heights.

A Vision for Excellence

Under his leadership, Rola Mercedes-Benz will continue to prioritize excellence and teamwork. His vision is clear: “To accelerate our growth, driven by a shared commitment to excellence and teamwork.” To achieve this, he emphasizes the importance of collaboration, efficiency, and leveraging the strengths of each team member.

Message to the Team and Customers

As he steps into his new role, Warren Ellis has a heartfelt message for both the team and our valued customers:

• “Treat everyone with the respect and kindness you would want to receive yourself.”
• “Make every interaction you have with customers a ‘wow’ experience for them. A satisfied customer is your best salesperson.”
• “Set the example that would make your parents and children proud to say, ‘That’s my dad/mom/son/daughter.’”

Looking Ahead

With a deep respect for the Mercedes-Benz brand and a strong belief in the power of teamwork, Warren Ellis is ready to lead Rola Mercedes-Benz into an exciting new chapter. We are confident that under his guidance, our dealership will continue to deliver exceptional service, innovative solutions, and memorable experiences for all who walk through our doors.

Join us in welcoming Warren Ellis to the Rola Mercedes-Benz family!